When adidas launched the new Manchester United third kit for the 2016/17 season, it took inspiration from the club’s early years as Newton Heath LYR Football Club according to the club’s official website.
The new kit pays homage to the club’s illustrious history in which it rose from humble beginnings as a local railway workers’ team to become the biggest and best known football club in the world. The transformation from their humble beginnings to the globally renowned “Red Devils” is represented through each of the new 2016/17 kits.
The white kit with black accents takes inspiration from the City of Manchester’s Coat of Arms which features a worker bee, a symbol of the city’s history as a leading-light at the forefront of the UK’s industrial heritage. adidas has incorporated this symbolism into the new design as a Badge of Honour to demonstrate that, through hard work, a ‘never say die’ attitude and the highest of standards, Manchester United has evolved to become pioneers of the international football game. In continuously striving for greatness and success, Manchester United has become the world‘s best supported football club.
The kit which was worn for the first time on Saturday 30 July where Manchester United thrashed Galatasaray in the final match of Tour 2016, presented by Aon, is a clear indication that United will be aiming to be successful in her pursuit of victory this season.